CONSUMER AND BUSINESS BUYER BEHAVIOUR(READING 2)

1. Consumer's behaviour is influence by four main characteristics: cultural ,social ,personal and psychological.



2.Culture is the set of basic values ,perceptions,wants and behaviours learned by a member of society from family and other important institutions.



3.Canada is a multicultural and multilingual country because of the increase of immigration.Quebec has the largest number of bilingual Canadian citizen.



4. A cultural shift is important in order to discover new product regarding the consumers needs.



5.A subculture is a group of people who share the same values based on common life experiences and situations. Subculture include nationalities, religion,racial group etc...



6.Subculture is an important market factor because marketers design product , and marketing programs tailored to their need.



7. Scotiabank maintains a stable relationship with first nation people through its 3 on-reserve branches and 24 aboriginal banking center.They also sponsor the aboriginal Achievements awards and 10 annual scholarship of 2,500$ for young entrepreneur.

8.Canada's ethnic consumers represent the fastest-growing market in Canada.For example, several national television services are aimed at specific cultural groups such as: black entertainment television, telelatino network and the Asian television network.

9.Many ethnic group believe that they have been neglect or misrepresented by marketers.

10. Most house hold have the Internet at home, a lot of people also have computers all over the place. Internet has become the fasted, largest and useful way to communicate with your network ,get informed and purchase things. The new generation of youth have been growing up with Internet and it is a major part of their life and habit.

11.Some people are worried about providing their credit card number when marketing an Internet purchase. They fear they will have a little recourse if the product they bought isn't the right one or arrives broken.

12. A social class relatively stay permanent and ordered division in a society whose members share similar values, interest etc... It is determined by different factors such as: income,occupation,education,wealth and more.


5 new words
- subculture
-cultural shift
-recourse
-hound
-white-collar

Formative Work 1

Course 1 : Reading comprehension practice 1

1. interest level: I had more then 4 different readings and the subject were quite interesting.Although I had a Little difficulty understanding the main idea of the last reading , so I consulted my English dictionary.

2.difficulty: Yes I do have to said that I underestimated the texts, at first they didn't seemed hard ,but they were.


3.what I learned: I've learned plenty of new vocabulary words like : awe, fair,pneumatic,acre,whiplash and more...
- I've learned new different leads-in and introductions styles.
- I've realized what are why weakness so now I can work on ameliorating my reading skill.


4.my score: 15/25

5.course rating: I rate this course 3/5 , just because it was a little hard however, I've learned many different tips to improve my skills in English.

Sentence variety

-IC

1. At first, this girl seemed to be quite messy.
2.Regardless of all her efforts, Tess was still selfish.

-DC with IC

3.Even though Jerry is a smart guy, his arrogance fails him.
4.Nathanael took this critic as if he was being insulted.

-The coordinate conjunction

5.That guy is everything but easy.
6. She is not yet ready in Julie's point of view.